After a successful Super Bowl launch in the states, New Money came to the UK. Our task was to unleash PayPal’s better way to pay online and on mobile to a nation famously prudish when it came to money. We challenged the accepted banking norm across TV, OOH, DEPs, Transvision screens, online, on mobiles, through social media, promos, and in press. Each execution highlighted PayPal’s strengths in security, ease of use, speed, and ubiquity. The result was an increase in brand awareness across all channels and an upturn in engagement across all devices (and all without a Super Bowl).