Barclays: Personalised film

Because Barclays know their customers so well, they knew what they could lend them.
We dramatised this in an industry first – a video tailored to each individual customer,
and delivered it on a personalised landing page via email.

It performed rather well for Barclays:
•106% uplift in open rates
•1,100% uplift in click through rates

And for us in the award dos:
•8 Golds
•3 Silvers
•A whole heap of high-commended certificates

  • Role Associate Creative Director
  • For RAPP: Barclays Bank
  • Date 2015
  • Type Online film, email, purl

Video delivered by email and played on a purl