Video delivered by email and played on a purl
Barclays: Personalised film
Because Barclays know their customers so well, they knew what they could lend them.
We dramatised this in an industry first – a video tailored to each individual customer,
and delivered it on a personalised landing page via email.
It performed rather well for Barclays:
•106% uplift in open rates
•1,100% uplift in click through rates
And for us in the award dos:
•A whole heap of high-commended certificates
- Role Associate Creative Director
- For RAPP: Barclays Bank
- Date 2015
- Type Online film, email, purl