Barclays: Personalised film

Because Barclays know their customers so well, they knew what they could lend them.
We dramatised this in an industry first – a video tailored to each individual customer,
and delivered it on a personalised landing page via email.

It performed rather well for Barclays:
•106% uplift in open rates
•1,100% uplift in click through rates

And for us in the award dos:
•8 Golds
•3 Silvers
•A whole heap of high-commended certificates