HSBC

HSBC launched a series of International Business Guides aimed at businesses looking to expand abroad. To dramatise how helpful these guides were, we created an AR installation that manifested itself as a wall showcasing a series of cultural artifacts. Teaming up with ZAPPAR, each artifact had it’s own unique AR ZAPP code. Once scanned, a short AR sequence would reveal a helpful, humourous tip for doing business in that country. Viewers were then directed to either the HSBC site to view the whole guide or to download it directly to their device. These installations were set up In HSBC head offices around the world and are travelling around global trade shows and expos.

  • Role Senior Creative
  • For Grey London
  • Date 2018/19
  • Type AR Installation

The Installation is a wall of curated cultural artifacts. Each shelf has a ZAPPAR AR code. Once scanned, a short AR sequence plays.

Close-up detail of China artifact – ceremonial Lion’s Head

AR sequence – Short film plays. The cultural fact is revealed along with CTAs to either download the guide or explore the website.

An internal film created for HSBC to show off thier results to other parts of the business

Lobby wall in HSBC’s UK head office in London

Lifts in HSBC’s UK head office in London