Renault: Z.E. Roadshow

More detail and comms for the Z.E. Roadshow

  • For Pulse Group: Renault UK
  • Type Experiential, press, DM

Broken into LIVE, EARTH, and NEUTRAL zones, the Z.E. Experience was powered by the visitors as they interacted with the many consoles inside.

The car consoles have two handles which visitors must grasp to complete the circuit and power it.

Every part of the experience is interactive - this one shows the equivalent mileage and running cost compared to an everyday household electrical item.

Learning about the battery charge included depressing an accelerator pedal to power the console.

Information about charging points would only be provided once a charge point was plugged into the console, providing power.

Local press was also a petition for change - to add charge points to the area. If 500 signed petitions are sent to a local council, by law, the council must consider it.

Invite DM, doubled up as a flash drive full of more information, plus linked to an online test drive booking page.

These Experience giveaway bulbs contained information for the local Renault dealer, to arrange a test drive.

A more business focused invite, could be received in many ways.

Smaller satellite stands allowed us to take the Z.E. Experience to many more locations.