Tidy Scotland

When Scotland’s government approached RAPP Edinburgh to help them keep their county tidy, I leapt at the chance. When I found out 50 tonnes of litter were dumped on Scotland’s roadsides every month, I knew I needed an idea that would rile up these proud people. So I insulted them…almost.

  • Role Associate Creative Director
  • For RAPP
  • Date 2016
  • Type Outdoor, digital, social, ambient

How dare yeh…oh, I see what yee did there

A visualisation of what 50 tonnes looks like

Fun on Twitter

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