DM pack (with tongue firmly in cheek) warning of the dangers of envy.
Peugeot 307: Envy DM
A brand awareness piece to generate interest in the re-modeled 307, warning would-be buyers of the effects of car envy and how to combat its effects. It generated an impressive 600 incremental sales.
- For EHSBrann: Peugeot
- Type DM launch